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Research papers

Gaining insight into characteristic of online audiences with a new approach

Online businesses possess high volumes of web traffic and transaction data. Often valuable data regarding visitor opinions and attitudes towards the service and the website itself are also available by means of online surveys. Additionally,...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Waldek Jaronski, Josee Bloemer, Koen Vanhoof, Geert Wets
June 1, 2001
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Citation

Jaronski, Bloemer, Vanhoof and Wets (2001a, June 01). Gaining insight into characteristic of online audiences with a new approach . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gaining-insight-into-characteristic-of-online-audiences-with-a-new-approach-


Research papers

Identifying latent dissatisfied customers

Data mining is the automated search for hidden previously unknown and interesting knowledge from large databases. This paper describes the use of data mining in the domain of customer satisfaction studies more specifically to tackle the problem of...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Josee Bloemer, Tom Brijs, Gilbert Swinnen, Koen Vanhoof
September 1, 1998
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Citation

Bloemer, Brijs, Swinnen and Vanhoof (1998a, September 01). Identifying latent dissatisfied customers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identifying-latent-dissatisfied-customers-